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Don’t Make Me Think First Edition

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Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Preface: About this edition
People come and go so quickly here!
—DOROTHY GALE (JUDY GARLAND) IN THE WIZARD OF OZ (1939)
I wrote the first edition of Don’t Make Me Think back in 2000.
By 2002, I began to get a few emails a year from readers asking (very
politely) if I’d thought about updating it. Not complaining; just trying to be
helpful. “A lot of the examples are out of date” was the usual comment.
My standard response was to point out that since I wrote it right around the
time the Internet bubble burst, many of the sites I used as examples had
already disappeared by the time it was published. But I didn’t think that made
the examples any less clear.
Finally, in 2006 I had a strong personal incentive to update it.1
But as I reread
it to see what I should change, I just kept thinking “This is all still true.” I
really couldn’t find much of anything that I thought should be changed.
1
Half of the royalties for the book were going to a company that no longer existed, and doing a
new edition meant a new contract—and twice the royalties—for me.
If it was a new edition, though, something had to be different. So I added
three chapters that I didn’t have time to finish back in 2000, hit the snooze
button, and happily pulled the covers back over my head for another seven
years.

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Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”

Contents
PREFACE About this edition
INTRODUCTION Read me first
Throat clearing and disclaimers
GUIDING PRINCIPLES
CHAPTER 1 Don’t make me think!
Krug’s First Law of Usability
CHAPTER 2 How we really use the Web
Scanning, satisficing, and muddling through
CHAPTER 3 Billboard Design 101
Designing for scanning, not reading
CHAPTER 4 Animal, Vegetable, or Mineral?
Why users like mindless choices
CHAPTER 5 Omit words
The art of not writing for the Web
THINGS YOU NEED TO GET RIGHT
CHAPTER 6 Street signs and Breadcrumbs
Designing navigation
CHAPTER 7 The Big Bang Theory of Web Design
The importance of getting people off on the right foot
MAKING SURE YOU GOT THEM RIGHT
CHAPTER 8 “The Farmer and the Cowman Should Be Friends”
Why most arguments about usability are a waste of time, and how to
avoid them
CHAPTER 9
Usability testing on 10 cents a day
Keeping testing simple—so you do enough of it
LARGER CONCERNS AND OUTSIDE INFLUENCES
CHAPTER 10
Mobile: It’s not just a city in Alabama anymore
Welcome to the 21st Century. You may experience a slight sense of
vertigo
CHAPTER 11
Usability as common courtesy
Why your Web site should be a mensch
CHAPTER 12
Accessibility and you
Just when you think you’re done, a cat floats by with buttered toast
strapped to its back
CHAPTER 13
Guide for the perplexed
Making usability happen where you live
Acknowledgments
Index

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